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Beauty · Skincare·Copenhagen, Denmark

How Nordic Skincare Co. cut ad spend 60% and grew revenue $47K/mo

Monthly ad spend

$7,200

from $18,400

-60%

Monthly revenue

$85,900

from $38,600

+$47.3K

ROAS

3.8×

from 2.1×

+80%

CPA

$12

from $34

-65%

Hours managing ads / week

20min

from 8h

-96%

Measured over first 90 days

"We were paying $3,800/mo to an agency. Switched to Adsify, cut spend by 60% and revenue actually went up. It's genuinely magic. My weekends are back and I finally understand my own numbers."

Sarah Chen
Founder · Nordic Skincare Co.

The challenge

Nordic Skincare Co. was paying a Shopify ads agency $3,800/month on a 15% + retainer model. Despite steady spend, ROAS had plateaued at 2.1× for six months. Sarah, the founder, was reviewing weekly reports she barely understood and had no visibility into which keywords or creatives actually converted.

What Adsify did

Adsify replaced the agency in one week. We audited the existing Performance Max campaigns, rebuilt them around SEO keyword clusters pulled from Google Keyword Planner (targeting long-tail terms like "clean vitamin C serum" instead of generic "vitamin c"), and let the auto-optimizer run 24/7 on the new structure. Meta Advantage+ was launched in parallel with AI-generated creative variants.

The playbook, step by step

  1. 1Migrated 3 old PMax campaigns → 1 SEO-grounded PMax + 1 Advantage+
  2. 2Replaced generic keywords with long-tail buyer-intent clusters
  3. 3Enabled 24/7 auto-optimizer with $150/day starting budget
  4. 4AI-generated 47 creative variants across product angles
  5. 5Reallocated 42% of spend from Facebook to Instagram Reels after Adsify detected higher CVR

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