Kindr's growth team dropped CPA 42% by switching from a legacy ad tool to Adsify
Blended CPA
from $41
ROAS
from 2.6×
New customers / mo
from 612
Ad spend
from $25,000
Measured over first 45 days
"The SEO keyword grounding is what sold me. Every other Shopify ad app just wraps Google's auto-targeting — Adsify actually knows what my customers search for."
The challenge
Kindr was using a well-known Shopify ads app that essentially wrapped Google's auto-targeting. Their head of growth, Priya, wanted actual visibility into which keywords converted — not a black box.
What Adsify did
Adsify's SEO keyword layer was the selling point. Kindr migrated in a single weekend. Every ad group in Performance Max was rebuilt around a specific keyword cluster (sourced from real Google search-volume data), giving Priya direct line-of-sight from search intent → creative → conversion.
The playbook, step by step
- 1Migrated 4 PMax campaigns from legacy app → SEO-grounded PMax structure
- 2Identified 38 high-intent long-tail keywords via Google Keyword Planner integration
- 3Rebuilt asset groups per keyword cluster instead of per product category
- 4Enabled auto-optimizer with 6-hour learning window
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