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Home · Sustainable Goods·Toronto, Canada

Kindr's growth team dropped CPA 42% by switching from a legacy ad tool to Adsify

Blended CPA

$24

from $41

-42%

ROAS

4.1×

from 2.6×

+58%

New customers / mo

1,140

from 612

+86%

Ad spend

$27,300

from $25,000

+9%

Measured over first 45 days

"The SEO keyword grounding is what sold me. Every other Shopify ad app just wraps Google's auto-targeting — Adsify actually knows what my customers search for."

Priya Shah
Head of Growth · Kindr

The challenge

Kindr was using a well-known Shopify ads app that essentially wrapped Google's auto-targeting. Their head of growth, Priya, wanted actual visibility into which keywords converted — not a black box.

What Adsify did

Adsify's SEO keyword layer was the selling point. Kindr migrated in a single weekend. Every ad group in Performance Max was rebuilt around a specific keyword cluster (sourced from real Google search-volume data), giving Priya direct line-of-sight from search intent → creative → conversion.

The playbook, step by step

  1. 1Migrated 4 PMax campaigns from legacy app → SEO-grounded PMax structure
  2. 2Identified 38 high-intent long-tail keywords via Google Keyword Planner integration
  3. 3Rebuilt asset groups per keyword cluster instead of per product category
  4. 4Enabled auto-optimizer with 6-hour learning window

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