Coffee subscription brand doubles trial signups with Advantage+ retargeting
The brand, quote, and numbers below are a modeled scenario built to illustrate how Adsify structures campaigns. Replace with verified case studies as merchants opt in.
Trial signups / mo
from 310
CAC (subscription)
from $38
ROAS (90-day LTV)
from 1.9×
Lapsed subscriber winback
from 22/mo
Measured over first 90 days
"Once the ads sold the subscription instead of the bag, the same spend produced twice the lifetime value."
The challenge
A subscription coffee brand had strong repeat revenue but a stalled top of funnel. Meta ads pushed one-off bags instead of the subscription trial, so acquisition cost looked fine but lifetime value was flat.
What Adsify did
Adsify rebuilt Meta Advantage+ around the subscription trial offer, rebuilt custom audiences from real Shopify customer data (repeat buyers, lapsed subscribers), and generated creative variants per roast profile. Google Shopping kept running for one-off bags to stay in the buying-intent auction.
The playbook, step by step
- 1Rebuilt Advantage+ creative around the subscription trial, not single bags
- 2Custom audiences synced from Shopify repeat buyers and lapsed subscribers
- 3Creative variants generated per roast profile and brew method
- 4Google Shopping retained for one-off purchase intent
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